Viant Adds More Sellers To Its Supply-Path Optimization Program
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.
The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.
The US ad market will be boring next year. In a good way. Brian Wieser predicts stabilization in 2024. But if you double-click on his numbers, there are several interesting – and somewhat disturbing – trends to note.
Publishers are facing enough headwinds to make their heads spin. These challenges mean opportunity for publisher tech companies like Freestar, which announced Wednesday that it hired Heather Carver as its first-ever chief revenue officer. Smaller publishers will need help navigating an uncertain future, Carver told AdExchanger. The deprecation of third-party cookies and other identifiers, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Strings Disney-owned TV channels went dark on Charter Spectrum last week when the two companies failed to reach an agreement on a new carriage pact, Variety reports. The blackout affected over 25 networks, including ESPN. It was particularly bad timing, too: […]
Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.
Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To CART Instacart filed for its initial public offering (IPO) on Friday. Shares should start trading next month (under the stock ticker CART, of course). Call it a thawing of the tech IPO market, which has been frozen for a year and […]
Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools.