Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its job listings, Amazon is getting ready to launch a supply-side platform. The company has 11 open job listings on a “PubTech team” tasked with building “the new Amazon Ads Supply Side Platform,” Insider reports. The […]
Streaming services still need new subscribers, but account growth alone isn’t enough to achieve profitability. Which may explain why they’re struggling to grow accounts and advertising revenue at the same time.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]
Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative.
Magnite’s still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like to be hounded by an ad for days or weeks at a time. Shira Ovide of The Washington Post explores how to avoid this unfortunate phenomenon – although it’s not an encouraging report. People can jump […]
BuzzFeed is “laser focused” on using AI-generated content to drive audiences to its owned-and-operated platforms and away from social media, CEO Jonah Peretti told investors.
Google’s protestations about TrueView’s media quality aside, two questions remain: Why is any of this happening, and why is change unlikely in the short term?
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
