Is Netflix’s Anti-Password Sharing Too Unpopular?
Netflix is serious about getting rid of account sharing. But the backlash from subscribers might be more than Netflix bargained for.
Netflix is serious about getting rid of account sharing. But the backlash from subscribers might be more than Netflix bargained for.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Become One Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports. MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion. But it’s been on the market for a long […]
Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of Xandr as an SSP integrated with thousands of outside publishers is in doubt.
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn its revenue numbers around.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]
It’s possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies are eliminating thousands of positions. Layoffs have largely impacted trust and safety and AI ethics teams, CNBC reports. Meta announced plans to cut 21,000 jobs in 2023, a culling CEO Mark Zuckerberg described as the […]
ArcSpan’s new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue.
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery (WBD) officially launched Max, its new streaming service that combines HBO Max and Discovery+ content. But the launch had some technical difficulties. Subscribers complained on social media about the app crashing, streams freezing and difficulties […]