Netflix Introduces A Private Marketplace And Cracks Down On US Password Sharing
Weeks ahead of its first-ever upfront, Netflix is making programmatic strides with a private marketplace and enforcing anti-password sharing.
Weeks ahead of its first-ever upfront, Netflix is making programmatic strides with a private marketplace and enforcing anti-password sharing.
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays.
Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aim At The Heart, Hit The Stomach When New York added digital screens to subway cars, Seamless and other food delivery services were natural advertisers, often showcasing food-related content or recipes. But those were actual recipes. The new digital out-of-home subway trend is […]
Comcast-owned ad buying platform AudienceXpress upgraded its targeting chops, including more data for audience segmentation and new conquesting capabilities.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming media. Peter Naylor, Netflix’s first-ever ad sales leader, touted differentiators in its pitch to ad buyers. For one, some broadcasters mix streaming and linear, Naylor […]
2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is teaming up with verification company Zefr to measure misinformation around its social media […]
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds.