Publishers

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is […]

After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and […]

Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. If ad-tech acronym overload was not seriously impacting your mental health two years ago, it certainly may be now. Geopolitical and big tech-led privacy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Anti Anti-Vaxxers Today in Facebook ad ban news: Facebook will bar ads that discourage users from getting vaccinated, the company said Tuesday. The move is part of a larger new flu vaccine information campaign launching on Facebook. The social media giant will still allow ads that […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I can say is that we covered a lot of ground during Day Two of AdExchanger’s Programmatic.IO digital event on Wednesday. Read on for your recap. (And here’s what we got up to on Day One.) […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hola, Jellyfish Indie agency Jellyfish expanded its tentacles in Latin America on Wednesday with the acquisitions of digital media companies Reamp and San Pancho. This marks the latest move by Jellyfish to grow into a global network. The price tags weren’t disclosed, but Jellyfish’s workforce grew […]

If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on […]

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct on Monday at AdExchanger’s Programmatic.IO digital event. G9 Direct lets DTCs tap into Group Nine’s first-party data trove. Those clients can design their own ad creative or let the publisher’s branded content studio Brandshop design […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Donahue, CEO and co-founder at WLxJS. Roku and Hulu have both recently brought their new ad platforms to market – and they both have a great opportunity in front of them, with turmoil […]

Is Google finally listening to the ad tech industry? The introduction of the Dovekey spec last week – which embraced one of the key concepts laid out in Criteo’s SPARROW proposal – indicates that maybe, finally, the W3C’s Improving Web Advertising Business Group is making some headway. But, as always, we need to take these […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Achy Breaky Tech Democrats are poised to call for a breakup of big tech, according to The Wall Street Journal. Following a 15-month investigation into Google, Apple, Amazon and Facebook, the House Antitrust Subcommittee will soon drop a report that committee chair David Cicilline, D-RI, indicates […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Somebody’s Gotta Do It Facebook has a new CMO. Following the departure of Antonio Lucio last month, Facebook is promoting from within. Alex Schultz, one of Facebook’s longest-tenured product and data executives – he’s been with FB since 2007 – is taking over the role, Bloomberg […]

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But […]

Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing hosted by the Senate antitrust subcommittee Tuesday looking into Google’s dominance in the online advertising space. They discussed the intricacies of Google’s tech stack and the functioning of the ad tech ecosystem at large with […]

YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting” (ACT), as well as the ability to use third-party data to plan and measure YouTube campaigns in a handful of new countries. ACT now, folks Advanced contextual targeting is a wholesale upgrade of the existing […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Tick tock goes the clock. (Not that TikTok.) The countdown to the end of cookies is on. And with that, third-party data will […]

How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior. IBM Watson Advertising released a tool on Monday that expands its weather targeting capabilities by using artificial intelligence to analyze the relationship between weather data from The Weather Company, […]

Here’s a little good news from the publishing world for a change: BuzzFeed will restore staff salaries this month and end a program that cut union members’ schedules and pay by 20%. In late March, BuzzFeed was one of the first publishers to announce pandemic-related cost-cutting measures with tiered 5% to 25% salary cuts, followed […]

“You’ll Never Guess Which Two Content Recommendation Engines Have Decided NOT To Merge!” No need to click, we’ll tell you. The Taboola/Outbrain merger will no longer happen. There are two primary reasons why the deal will not move forward, according to a source directly familiar with the matter but unable to speak publicly due to […]

Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new ad […]

AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Real Estate So what the heck does Walmart want with TikTok? The retailer, which has shifted toward ecommerce under CEO Doug McMillon, sees an opportunity to use the app as a virtual storefront while supercharging its burgeoning media business, The Wall Street Journal […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Please Programmatic ad spend is up from the trough of the pandemic. Through the end of July, total programmatic spend grew 11% since April, and the number of advertisers running programmatic ads increased 36% since January, according to MediaRadar. That’s a rebound from […]

Stop The Clock Your daily update on the TikTik saga: Kevin Mayer is out as global CEO after a mere four months on the job as the company grapples with political turmoil and government scrutiny. The ex-Disney exec cited a number of issues that contributed to his swift departure, including that a main draw of […]

Gameplay has been way up during the pandemic, with no sign of slowing down. But people aren’t just playing more games – they’re reading about them. Since January, Wired has seen a more than 84% year-over-year increase in traffic to its gaming coverage. The average number of visits to gaming-related content is 11% higher than the […]

Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and people cut the cord, political advertisers want to take advantage of targeting as they shift budget to OTT – especially as the 2020 election approaches. Xandr has launched a curated workflow that allows political and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. Google, Facebook, Amazon and Apple may have some of the best data on the market, but they lack the ability to provide the most […]

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant lifts in ARPDAU (average revenue per daily user). “Publishers are pushing their ad networks to get into bidding, and we’re beginning to see a snowball effect,” […]