Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Four-Minute Mile Details of the new Disney+ ad-supported tier are leaking as Disney lays the groundwork for its upfronts sales pitch.  For one thing, Disney+ will carry about four minutes of commercials per hour, with zero ads for preschooler-aged accounts, The Wall […]

Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, talked to AdExchanger about how The Times relies on direct partnerships to create a positive ad experience for its readers, why open-web programmatic is the wrong choice for a privacy-centric in-app experience and why publishers should double down on close partnerships rather than worry about who will control the keys to monetization.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t […]

Less is more for Dotdash Meredith, IAC’s fastest-growing business unit. When Meredith’s Health.com site migrated to Dotdash’s digital platform last week, the impact was immediate. Although the site now hosts 30% fewer ads, its pages load five times faster, and the click-through rate on ads is up by 60%.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live Linear On Friday, Innovid reported its second quarterly earnings since the company went public in December and its first since closing its acquisition of TV measurement provider TVSquared earlier this year. Innovid’s revenue grew 44% YoY to $25.9 million. Excluding TVSquared, Innovid […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed up for OpenPath, The Trade Desk’s direct buy-to-sell-side integration. Since launching in February, TTD says it’s “registered interest” (interesting turn of phrase) in OpenPath from more than 100 publishers.  The latest crop to, uh, register […]

If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game that required you to take a sip every time a Twitter executive said “Elon” or “Musk” … then you would have been stone-cold sober by the end of it.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not […]

Roku’s overall Q1 revenue for 2022 is up 28% year-over-year to $734 million – and more and more of the company’s growth is thanks to streaming. 88% of Roku’s Q1 revenue came from ad sales and content distribution, compared with 80% last quarter. But as streaming grows, so does the cost of original content production and hardware manufacturing.

Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has been an often tedious and mostly manual process. To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.