Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not […]

Roku’s overall Q1 revenue for 2022 is up 28% year-over-year to $734 million – and more and more of the company’s growth is thanks to streaming. 88% of Roku’s Q1 revenue came from ad sales and content distribution, compared with 80% last quarter. But as streaming grows, so does the cost of original content production and hardware manufacturing.

Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has been an often tedious and mostly manual process. To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]

Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out: Google Ad Manager is building a connection to Prebid to better support header bidding

Google’s FLEDGE proposal presents an opportunity for a more transparent bidding process. But there are concerns around whether FLEDGE will treat all supply-side platforms (SSPs) equally in programmatic auctions within Google’s marketplace, writes RTB House’s Lukasz Wlodarczyk. Remember Google’s secret Jedi Blue agreement with Meta (formerly known as Facebook)?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharpening Their Tools Privacy and antitrust enforcement is thorny enough. But coverage often misses the most important fact: Some companies are more popular targets, and others are not. A $75 billion Google or Amazon acquisition of Activision Blizzard would be challenged. Microsoft’s deal for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that?  There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules.  Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She […]

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WarnerMedia and Discovery concentrate power in the CTV space, even as CNN+ makes a slow start. Plus: understanding the tech pipes powering retail media businesses.