Publishers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dos Va Donya IPONWEB founder and CEO Boris Mouzykantskii published an open letter and update on the company’s actions since the start of the war in Ukraine.  There was theoretical concern the war would be a wrench in the $380 million acquisition of IPONWEB […]

Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out what people are looking for and to predict how brands can demonstrate value for customers in the moments that matter.

Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. Pubfinity, an SSP that places ads in Windows-based desktop game apps like Simple Solitaire, is hitching itself to Epsilon’s cookieless identity solution, Core ID.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jedi Black And Blue The EU and UK opened investigations into Google and Facebook’s ad-serving partnership that allegedly diverted funds from header bidding Friday.  “Via the so-called ‘Jedi Blue’ agreement between Google and Meta, a competing technology to Google’s Open Bidding may have been […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Losing My Religion “I have to ask you about advertising. Otherwise, I won’t be able to leave this room alive.” That was Ben Swinburne, head of media industry research at Morgan Stanley, speaking to Netflix CFO Spence Neumann at the bank’s Tech, Media […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Hate, Verifi … cate  The newspaper company Gannett, best-known for publishing USA Today, misrepresented ads in programmatic auctions over the course of nine months until just last week. In many cases, the inaccurate ads were seemingly bound for the flagship USA Today site […]

When the time comes to take up arms, the best weapons – or tools – are the ones you’re most familiar with. And in Ukraine, advertising is becoming a weapon of choice wielded against misinformation, explains MGID CEO Sergii Denisenko. He joins the podcast from western Ukraine to report on the situation, and how the ad community can help. Also in this episode: Black creators weigh in on equitable (and not so equitable) payment for influencers.

The Weather Company is a large publisher with lots of first-party data and, with investments from IBM Watson Advertising, it’s using AI technology to mitigate bias in advertising. The goal is to use both to monetize quality content above short-term gains in ad revenue, says CEO Sheri Bachstein.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiftly Goes The Retail Long Tail The retail media startup Swiftly raised $100 million, on top of $20 million raised since 2019. It’s an eye-popping number, despite no valuation, and will cheer other retail advertising startups that hope smaller chains can seize the […]