Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku And Nielsen, Rating In A Tree … … M-E-A-S-U-R-I-N-G. Jokes aside, Roku has launched Nielsen Digital Ad Ratings on OneView, the rebranded dataxu DSP it acquired in 2019. With the partnership, Roku can promise that advertisers licensing the data only pay for […]
With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the […]
You can outsource a surprising amount of your operations to Big Tech. But that comes with a range of costs and risks that are important to weigh against the benefits and opportunities, writes Martin Coady, executive director of marketing technology and Tech Studio lead at VMLY&R.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Spot Of Bother Spotify weathered a weeklong storm as Joni Mitchell, Neil Young and others ditched the service in protest of The Joe Rogan Experience, Spotify’s crown jewel podcast … and a popular voice against COVID vaccinations. But, fact is, Spotify will continue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eye Of The Iger Former Disney head honcho Bob Iger is a “pessimist” on a Big Tech breakup or European-style regulation in the US. Iger spoke with Kara Swisher of The New York Times just three weeks after retiring at the end of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed […]
With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer data platforms.
The IAB designed the sellers.json specification to follow the money – but the spec has its own limitations that require hygiene practices and general maintenance for accuracy. What’s more, just because an entry exists on sellers.json does not mean inventory is available to buyers, writes Eric Bozinny, senior director of marketplace quality at PubMatic.
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s tentpole global sports event. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of iSpot.tv. “It […]
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.
“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.
News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”
