Publishers

Jay Wright is Yield Management Group Leader at Cars.com. Wright recently discussed his views on today’s yield optimization opportunity for publishers with AdExchanger.com. AdExchanger.com: Please discuss your responsibilities. And, what does the yield management team look like at Cars.com? JW: My team is responsible for inventory forecasting, rate card design, pricing management and revenue analysis. […]

Whoa, who are these people? Big brand publishers are increasingly talking with both knowledge and foresight on the date-driven digital ad space -and they’re putting strategies in place to drive take advantage of the auction model for their inventory. At yesterday’s well-attended, AdMeld Partner Forum in New York City, the featured publisher panel was led […]

Today, OpenX formally announced OpenX Enterprise, a new publisher ad server which it says optimizes “all ad revenue channels in one place. This includes inventory sold through a direct sales force as well as inventory sold indirectly through the rapidly increasing number of demand sources such as ad networks and Demand Side Platforms (DSPs).” Read […]

As Aol announced yesterday its intention to buy Huffington Post, the sell-side platform world was all ears. Here comes Aol CEO Tim Armstrong crafting a content generation strategy that goes beyond the content farm, but includes real brands that leverage the community. The community is critical since it helps generate content for the brands. No […]

Jonathan Mendez, founder of Yieldbot, a publisher-side analytics and targeting platform, discussed his company’s new funding and next steps. AdExchanger.com: Who invested, how much – and what were you looking for with investors beyond the money? JM: We did a $1.2M Seed round from an amazing team of investors. RRE & Betaworks lead the round. […]

Traffic and content optimization company Perfect Market announced that it has raised an additional $9 million in funding led by Comcast Interactive Capital. CEO Julie Schoenfeld said in the release, “The substantial support we’ve received from investors to date affirms Perfect Market’s mission as we satisfy a gap in finding new monetization opportunities for leading […]

Andrew Nibley was recently appointed CEO of Yieldex. From last week’s release, “Prior to joining Yieldex, Nibley was Chairman and CEO of WPP’s advertising and digital marketing agency Marsteller. He has also served as CEO at several digital media companies owned by media giants Vivendi, Bertelsmann and Reuters, including co-founding Reuters New Media.” Read more. […]

Yesterday, technology media company Ziff-Davis, led by former Time Digital President Vivek Shah, announced a new advertising platform called BuyerBase, which leverages publisher network targeting data and buys across other inventory supply sources on behalf of advertisers. According to the release, “BuyerBase collects, scores and analyzes data from more than 100 tech content and commerce […]

Aol had a busy year in 2010 as it announced its Project Devil initiative, made several acquisitions (5min, Pictela, TechCrunch and more) and continued its transition from as a standalone public company after being spun out from Time Warner in December, 2009. Aol’s Jeff Levick, the company’s President of Global Advertising and Strategy, discussed Aol’s […]

Jim Spanfeller is CEO of Spanfeller Media Group and former CEO of Forbes.com. He discussed a range of subjects on his company and the state of web publishing today: Latest on the Spanfeller Media Group Pitching The Brand Marketer On Using Ad Networks and Exchanges RTB and the Impact On Publishers Bigger Ads Are Better? […]

Today, Aol continued its charge into the premium digital ad business as it announced the acquisition of Pictela (AdExchanger.com Q&A from 4/5/10), a company whose technology platform provides branded content across advertising and social media according to the release. Read it. Aol appears to remain laser-focused on building premium ad opportunities and preparing for brand […]

James Deaker recently joined Yahoo! as VP Data Solutions and Insights after leaving his position at Microsoft as Director, Monetization Excellence.  He discussed his new role and publisher strategy with AdExchanger.com. AdExchanger.com: Tell me about your new role and why it’s a good fit for you. JD: I’m joining Yahoo! because I’m amazed by Yahoo!’s […]

Josh Resnik is VP/GM of Gannett Digital Network. AdExchanger.com: First, what is the Gannett Digital Network – an ad network? And where does it fit in the Gannett “mothership”? JR: We are not an ad network. We are a group of owned and operated media sites that are equipped with ad network-quality targeting capabilities (e.g. […]

David Soloff is CEO of Metamarkets, a publisher analytics company. AdExchanger.com: What have you been up to in the 5 months since last we spoke? DS: Four things: expanding the core engineering team, building the product, deploying with early customers, iterating tightly. We’re building a very large scale data processing and predictive analytics infrastructure to […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Ali C. Mirian is VP, Product and Technology, at IAC Advertising. It was the greatest cheddar cheese I have ever tasted. Sweet, yet subtly sharp, and utterly mouth-watering. Jasper Hill Farm in Greensboro, Vermont has one goal – to produce, age […]

Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence […]

Peter Naylor is EVP, Digital Media Sales at NBC Universal. Naylor recently answered questions from AdExchanger.com regarding his thoughts on digital advertising strategy from his publisher-side point-of-view. AdExchanger.com: What is the first, key step in creating a cohesive strategy that aligns your company’s goals for guaranteed and non-guaranteed digital ad inventory? The first step is […]

Krux Digital released its cross-industry study which it says shows “that data collection on publisher websites is pervasive, sophisticated, and on the rise.” From the study: “31% of all data collection is initiated by entities other than the publishers themselves. (…And,) 55% of all third party data collectors employ standard technical methods to usher in […]

With publishers increasingly looking for alternative ways to monetize their unsold inventory, the “private exchange” model is beginning to take hold as publishers can better control who the buyer of their inventory is on the other side of the exchange. Today, The Weather Channel and its online megasite, weather.com, announced that it has chosen AdMeld […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Tom Chavez is Founder and CEO of Krux Digital, an advertising technology company. According to recent analysis (PDF) presented by Tolman Geffs of JEGI, in 2011, roughly 30% of the ~$10 billion in display advertising spend will be via audience-based buying, representing […]

Today, aiMatch announced that photo-sharing site Photobucket has selected aiMatch’s ad serving platform to deliver ads to its more than 45 million monthly unique visitors. According to a press release, aiMatch will help “Photobucket manage sales performance, analyze the data that impacts revenue and take ‘intelligent’ action based on that data.” Read the release. aiMatch […]

Lotame announced on Wednesday that it has launched a self-serve audience data management platform (DMP) called “Crowd Control (which) enables web publishers to create custom audiences, to directly license anonymous audience data for use in interest-based advertising, and to protect the privacy of their site visitors.” Also, Lotame announced that American Greetings Interactive will use […]

In a press release, publisher-side yield optimizer AdMeld announced that it has hired Time Inc. executive Jason Kelly as its Chief Media Officer. Read more. Kelly discussed the new role and his view on the digital advertising space. AdExchanger.com: How has your previous experience – such as your executive role at Time Inc. – prepared you […]

Walker Jacobs was recently promoted to executive vice president of Turner/ SI Digital Ad Sales. Read the release. Jacobs, who was previously svp of Turner Sports and Entertainment Digital division, has been, and remains, an outspoken critic on the use of ad networks by large publishers. AdExchanger.com: Looking over the past 12 months, what has […]

Julie Schoenfeld is CEO of Perfect Market, a publisher-side technology company. AdExchanger.com: With “Perfect Market,” the allusion to financial markets is hard to ignore.  Is there a connection? JS: Perfect Market is kind of a “good luck” domain for Idealab. It was the original name and domain for two of Idealab’s success stories.  In addition […]

Tom Chavez is Founder of Krux Digital. AdExchanger.com: How is this platform addressing data leakage (see Chavez recent opinion piece) unlike other publisher-side platforms? TC: We believe that publishers need to solve the data protection problem before they plunge into data management and monetization. Obviously data leakage and data collection have been getting a lot […]

Recently, ValueClick bought financial information site, Investopedia, from Forbes for $42 million in cash. Read the release. The Jordan, Edmiston Group’s (JEGI) Co-President Tolman Geffs, which helped facilitate Forbes’ sale of Investopedia to ValueClick, discussed the trandsacation as well as overall mergers and acquisitions trends in the media space. AdExchanger.com: Can you discuss a little […]

VisualDNA announced a new product it just launched with the Mirror Newspaper Group (see it) in the UK. The company calls it a “new publisher product that effectively provides them with a form of DSP (demand-side platform) for their entire audience.” CEO Alex Willcock of Imagini Holdings Limited, an advertising technology company and makers of […]

Tom Chavez is an entrepreneur, technologist, musician, and family man residing in San Francisco.  He was the founder and CEO of Rapt Inc., and following the acquisition of Rapt by Microsoft, he served as General Manager of Microsoft Advertising’s Online Publisher Business Group. I have received an overwhelming amount of feedback from my last missive.  I […]

Amir Nathoo is CEO of WebMynd, an advertising technology company. AdExchanger.com: Where did the idea come for WebMynd? My co-founder, James, and I were intrigued by the power that browser apps on Firefox provided, and wanted to see how we could use them to make navigation simpler. We built several little apps and users loved […]