Digital and television are also working together. At its last Upfront, the Scripps sales team created packaged and sold television and digital ad inventory together, which Jablin also cited as a way the two areas of the business can complement each other.
AppNexus Has Quit The Industry’s Ad ID Consortium. Is This The End? Adobe Will Buy Marketo For $4.75 Billion The Big Story: The Strange Case Of The Vanishing Media Agencies Magna: OTT Will Reach $2 Billion In 2018 How New CEO Mel Edwards Will Build On Wunderman’s Momentum As Dmexco Shrinks, It Must Decide Whether To Be A Regional Or International Show Panoply Lays Off Editorial Staff In Transition To Focus On Tech Who Is Guru Gowrappan? New Oath CEO Described As Strong Operator, “Thinking Leader” CEO Exit Caps A Terrible Few Years At MDC»
Scripps is taking steps to bring more video content online, where it hopes to merit higher CPMs. In mid-2013, Scripps soft-launched uLive, which offers free, ad-supported streaming of selected cable content as well as 70 original web series. “ULive is a response to the demand for more inventory in video, [and] for more inventory in mobile, and we're seeing some nice revenue growth there,” Jablin said.
Add a comment