Digital and television are also working together. At its last Upfront, the Scripps sales team created packaged and sold television and digital ad inventory together, which Jablin also cited as a way the two areas of the business can complement each other.
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Scripps is taking steps to bring more video content online, where it hopes to merit higher CPMs. In mid-2013, Scripps soft-launched uLive, which offers free, ad-supported streaming of selected cable content as well as 70 original web series. “ULive is a response to the demand for more inventory in video, [and] for more inventory in mobile, and we're seeing some nice revenue growth there,” Jablin said.
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