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Download AdExchanger.com’s January-April 2010 Q&A Report: Learn From The Ecosystem

By AdExchanger

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Adexchanger.com ReportIt’s time to gather up the most recent Q&As and send them out into the wild! Get insights and info from members of the digital ad ecosystem including publishers, advertisers, agencies, ad tech and data companies.

AdExchanger.com presents Volume II of its Q&A report, a 271-page publication consisting of all the Q&A interviews on the site from January to April of 2010. (Volume I is here.)

You have two versions to choose from:

You can buy a printed, bound copy
of the report from QOOP.com for the cost of the printed paper plus shipping – click here!

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PODCAST: The Big Story

Rest In Privacy, Sandbox

Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.

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AWS Launches A Cloud Infrastructure Service For Ad Tech

AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.

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Netflix Boasts Its Best Ad Sales Quarter Ever (Again)

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.

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Comic: No One To Play With
Privacy

Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)

Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.

Platforms

The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit

TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.

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How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.

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