Coelius said Triggit's revenue (including both FBX and IAB standard display, which Triggit never stopped buying) grew 779% from June 2012, when Facebook started a beta test of its real-time bidding exchange, to June 2013. He says neither month was an outlier, and adds that one year ago Triggit did "middle eight figures" in gross media revenue annually, and that the company hopes to break a nine-figure ($100 million) revenue run rate in 2013.
While this is admittedly speculative terrain, that would seem to put Triggit's 2012 gross billings at $40 to $60 million, growing to $80 to $100 million this year.
Coelius wouldn't follow AdExchanger's queries that far.
"I think the real story is just how big a deal FBX has been," he said. "We just attached ourselves for the ride and it took us really far really fast."
Much of Triggit's recent growth has come through aggressive biz dev overseas. It claims to have helped launch three e-commerce sites in India and eight in Brazil, along with a number of travel sites.
Correction: An earlier version put Triggit's estimated 2012 gross media revenue at $5 to $10 million. Those numbers were short a zero each, based on an accidental misstatement by Triggit.