Home Social Media In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed
Social Media

In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed

By

SHARE:

Facebook is trying out a new ad placement that lets advertisers build the reach of ads in the news feed – the most visible real estate for its sponsored ad units.

In what’s being called “a very small test,” Page owners will be able to promote posts to Facebook users who are not fans of a brand.

A Facebook spokesperson describes it this way: “These ads will look like other Page post ads in news feed and be labeled as sponsored.  We think this will make it easier for businesses to reach more people.”

The new test comes on the heels of a new mobile ads offering for app developers.

The below screenshot shows what the ads will look like.

Tagged in:

Must Read

Programmatic

PubMatic’s Agentic AI Is Going Beyond Direct Deals

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

ad tech earnings

The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality

TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.

Identity

A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Artificial Intelligence

Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.

CTV

Disney’s New CEO Is Focused On Two E’s: Engagement And ESPN

On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, but ESPN ad revenue was down 2% YOY, although subscription and affiliate revenue was up 6%.

Publishers

People Inc. Looks Inward For Growth As Its Search Traffic Downsizes

People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.

Popular

  1. Identity

    A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?

    TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.

  2. ad tech earnings

    The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality

    TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.

  3. Comic: Game Over?
    Platforms

    Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google

    Magnite posted strong Q1 numbers and is confident that it will prevail in its battles with both Google and The Trade Desk.

  4. Artificial Intelligence

    Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes

    Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.

  5. Sara Sinclair, PhD, VP of Ad Platforms, TVIQ
    OPINION: On TV & Video

    The Direct Supply Myth: Why CTV Inventory Looks Better Coming From A Streamer Than Directly From A Publisher

    There is a clear set of capabilities that CTV OEMs and streamers can offer advertisers that the original content owner cannot. Here are the most material gaps that the buy side experiences between supply sent from the publisher and supply sent from distributors.