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In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed

By Photo of Zach Rodgers Zach Rodgers

Tuesday, August 14th, 2012 – 6:44 pm

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Facebook is trying out a new ad placement that lets advertisers build the reach of ads in the news feed – the most visible real estate for its sponsored ad units.

In what’s being called “a very small test,” Page owners will be able to promote posts to Facebook users who are not fans of a brand.

A Facebook spokesperson describes it this way: “These ads will look like other Page post ads in news feed and be labeled as sponsored. We think this will make it easier for businesses to reach more people.”

The new test comes on the heels of a new mobile ads offering for app developers.

The below screenshot shows what the ads will look like.

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