Companies can exceed the 10-page maximum if they convince LinkedIn they have the resources to manage them, Thacker added.
Adobe, HP, Microsoft and Cisco received the first crack at the dedicated pages and the tool will be rolled out to all users by the end of this week. The Showcase Pages appear in a stripped-down version on LinkedIn’s mobile app. Adobe’s Marketing Cloud page, for example, mainly consists of text within one column.
LinkedIn has made several moves recently to strengthen its position as an advertising platform. This past summer, the company launched its self-serve Sponsored Updates feature and CEO Jeff Weiner said during the Q2 earnings call that the company is working on an ads API.