The move follows other experiments in turning pin data into a real revenue source.
After launching basic Pinterest Web Analytics this spring, which reports pinning data to website owners on how many times a pin was viewed and where traffic originated, the platform earlier this week said it's playing with ways to make pins “more personal,” with a “homier home feed,” deepened recommendations and suggestions for personalized pins and boards based on “Pin It” site data.
Although Pinterest has no formalized ad program (yet) and only first introduced business accounts last fall, there is already an avalanche of user data that makes retargeting more of a reality here for brands and retailers to surface a promoted pin, for example, to someone who has left their site after viewing “X” product.
“If you’re a retailer with tens of thousands of SKUs, it’s zeroing in on, ‘what products are getting people excited?’ That’s already being used in display ad campaigns and display creatives on Facebook and the Web,” said Sharad Verma, CEO of visual social analytics platform Piqora, in a recent interview.
But simple promoted pins would only be a bare basic.
People will only get price notifications, at this time, for items they have pinned. “We hope this makes it easy for people to save on the things they love,” said a Pinterest spokesperson. “When it comes to monetization, we don’t have any plans to announce at this time.”