Home Social Media Salesforce.com Acquires Buddy Media for $689 Million; CEO Lazerow Reflects
Social Media

Salesforce.com Acquires Buddy Media for $689 Million; CEO Lazerow Reflects

By AdExchanger

SHARE:

Here’s a snippet from the release:

“Salesforce.com, the enterprise cloud computing company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world’s leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed during salesforce.com’s fiscal third quarter ending October 31, 2012, and is subject to customary closing conditions.”

And here’s a video from Buddy Media CEO Mike Lazerow:

Read the AdExchanger interview with Salesforce Radian6 CEO Michel Lebrun and Lazerow.

Tagged in:

Must Read

Marketers

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media

MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
Measurement

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks

Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.

Marketers

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Puzzle pieces connected together. Two puzzle pieces with cables coming together on yellow background. Problem solving concept, business solutions and ideas. Vector illustration.
AI

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

AdExplainer

Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

CTV

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

Popular

  1. Comic: CAPI-baras
    CTV

    Are CAPIs The Next Phase Of Performance TV?

    Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming advertising.

  2. Sara Sinclair, PhD, VP of Ad Platforms, TVIQ
    OPINION: On TV & Video

    Why ads.txt Needs To Evolve For Connected TV

    Complexity hasn’t made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.

  3. FTC Commissioner Mark Meador (L) and privacy attorney Alan Chapell
    Data Privacy Roundup

    Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation

    FTC Commissioner Mark Meador struck a playful note at Marketecture Live with “Private Eyes” by Hall & Oates as his walk‑on music — before diving into the far less playful realities of cookie opt‑outs and self‑regulation.

  4. Mike Finnerty, president, US, Mutinex
    Measurement

    MMM Platform Mutinex Brings On TransUnion’s Mike Finnerty To Head Its US Business

    Mike Finnerty is leaving TransUnion to become Mutinex’s US president and lead the company’s expansion stateside.

  5. AdExplainer

    Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

    Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.