Acquiring Clickable will grow Syncapse's headcount to more than 200 and grow its presence in Asia, including through an R&D center in Gurgaon, India. More importantly, it will add enterprise clients, including WPP and IPG agencies, as well as brands such as Ann Taylor, Etsy, and Medco.
"One of the core questions for leading global media agencies is how we plan, predict, and demonstrate social ROI across paid, owned, and earned media," said Colin Sutton, U.S. director, social media at OMD Word, in a press release statement. "That is why there is a growing need for advanced technology partners to overcome these complex challenges, and deliver greater client value through a more complete understanding of investments and performance."
Post acquisition, a number of senior Clickable execs will take on new roles with Syncapse. Chief Operating Officer Dave Fall will be chief product officer at the acquiring company. Sandeep Sahi, former engineering leader from Clickable and Microsoft, joins Syncapse as SVP engineering, and managing director of India operations.