IAB: Mobile Ads Captured 9% Of Online Ad Spend In 2012
2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth, accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29% […]