It’s that time of year. To get a sense of what’s coming in 2014, we asked some senior marketers to answer a single, open-ended question about the coming year: “What new consumer or technology trend do you expect to see in 2014 that will change your marketing strategy?” The below response is from Tamara Gruzbarg, […]
Last year we asked a handful of senior execs at platform companies to answer the question, “What will happen next year in marketing and advertising that hasn’t happened before?” This year we invited some of those contributors to evaluate their earlier forecasts and update them for 2014. The below is from Michael Lazerow, chief marketing […]
Today, we’re excited to unveil the agenda for our inaugural front-of-the-year conference, Industry Preview 2014, taking place this Jan. 21 and 22 at The TimesCenter in New York City. Tracking the evolution of “ad tech” into digital marketing technology, Industry Preview will bring the best and brightest together to look at the year ahead — […]
