Oreo’s humorous tweet referring the temporary power outage at the Super Dome in New Orleans that halted the Super Bowl action between the ultimately victorious Baltimore Ravens over the San Francisco 49ners was hailed as the marketing play of the game. Oreo’s message that “you can still dunk in the dark” caught fire on Twitter, […]
If you’re attending an ad industry conference, it’s a safe bet you’re going to hear a lot of cheerleadering and hyperbole about how great things are. And while there are any number of ardent defenders for the ad agency model out there, few could muster a level of encouragement as spirited as the one laid […]
The use of data has created a bunch of scammers. The auction is killing us. And then – the Internet has destroyed more value than it has created. These were the suppositions from Microsoft Research’s Jaron Lanier that challenged advertising agency executives attending the opening panel of the 4A‘s annual conference titled “Transformation LA.” The […]
The panels continue at 4As Transformation 2011 conference. A morning gathering featured agency leaders on the topic of “Communications Planning” where buy-side agents hover above digital and offline communications strategies on behalf of the marketer. Participants included: Scott Hagedorn, CEO, Annalect (He works with Matt Spiegel of Annnalect Marketplaces and Accuen – OMG’s agency trading […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Revs Rising In WPP PaidContent’s Ingrid Lunden looks at WPP Group’s Q4 2009 and full-year earnings which were reported late last week. In addition to an uptick in overall revenue, WPP divulged, “New media sales accounted for 27 percent of the advertising and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Wins Patent; Owns Mobile OK, Google doesn’t own mobile, yet, but it has added another patent to the portfolio as VentureBeat’s Kim-Mai Cutler discovered a recent patent approval by the U.S. Patent & Trademark Office titled, “Determining and/or using location information in an […]
