• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • Industry Preview 2019
    • AdExchanger Awards
    • PROGRAMMATIC I/O SF 2019
    • PROGRAMMATIC I/O NY 2019
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»A4

Altice’s A4 Lets Marketers Access More TV Data Via A Partnership With Vizio’s Inscape

Deep breaths: Altice USA’s advanced TV unit, A4, has partnered with Vizio’s Inscape data sales division to simplify cross-platform audience. A4, which launched in April, is an advanced TV product designed to position ads across digital and connected TV screens on both local and national inventory. A4’s data, which comes from Altice USA subscribers, allows... Continue reading »
by Rae Paoletta // August 16th, 2018 //
»
Meet A4, Altice's New Advanced Multichannel Buying Unit

Altice USA launched an advanced TV business on Thursday called A4 to provide marketers and MVPDs with audience-based, multiscreen advertising solutions. A4 is the culmination of multiple acquisitions by Altice, starting with Cablevision in 2015, said A4 President Paul Haddad, who heads the 500-person team. Altice also has acquired digital platform Audience Partners and programmatic... Continue reading »
by Alison Weissbrot // April 5th, 2018 //
»

Get AdExchanger Newsletters

Be Your Best

PROGRAMMATIC I/O San Francisco
April 29-30, Marriot Marquis
Get educated on the latest programmatic strategies and tactics from top industry experts.

ALMOST SOLD OUT
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market
  • Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million
  • Which TV Players Could Be In The Market To Acquire Ad Tech?
  • GroupM Launches Startup Accelerator To Simplify The Vendor Landscape
  • Publishers Lash Out Against Google Over 'Unified Pricing' Changes
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved