ARCHIVE FOR:

Aaron Dodez

  • OPINION: Data-Driven Thinking

    For Today’s CMOs, Nuance Is Dead; Long Live Nuance

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. We live in a world of extremes and exaggerations. The internet can be broken (impossible) by a single tweet or celebrity […]

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  • OPINION: Data-Driven Thinking

    The Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. These days, sports commentary juggernaut Bill Simmons has found himself on the other side of the interview table, with his media […]

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