'Early' Trading Desk Accordant Media Says Market Has Finally Caught Up
When Accordant Media was founded in 2010, co-founders Art Muldoon and Matt Greitzer admit that they thought programmatic media was complex. Two years later, the two executives say there’s even more complexity – but, there’s more opportunity, too. Positioning as an independent trading desk offering service and technology layers for marketers and their agencies, Greitzer […]
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