Acquia

This is the second in AdExchanger’s “Meet the CDPs” series. Read other interviews mParticle, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital […]

Acquia said Wednesday it has acquired customer data platform AgilOne for an undisclosed amount. The acquisition is Acquia’s third this year and its fifth in two years. The company wants to build a “digital experience platform.” “There are so many siloed marketing technologies today,” Acquia CEO Mike Sullivan said. “Communication across channels is not coordinated, […]