To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday when IBM iX – not to be confused with IBM’s consulting unit Global Services – revealed its first-ever acquisition: the digital/creative agency Resource/Ammirati, which has 300 […]
Berlin-based Fyber is on a tear. On Friday, Fyber, an SSP for mobile app developers, and its parent company RNTS Media announced that they’ve acquired mobile ad network Heyzap for as much as $45 million. RNTS Media will pay $20 million in cash upfront, with an additional $25 million in cash and shares available down the […]
GroupM hopes its purchase of digital/media agency Essence on Wednesday (for undisclosed terms) will add a whole lot of Google expertise into WPP’s cluster of media agencies. After all, the formerly independent Essence is Google’s digital agency of record. “Google, as you might imagine, is keen on its global digital agency using the full set […]
Developers are up to their ears in mobile SDKs – and they’re not going to take it anymore. The trend toward consolidated mobile solutions is real, said Omer Kaplan, deputy CEO and co-founder of app discovery platform ironSource, which has acquired mobile monetization platform Supersonic. The deal was officially announced Thursday following a leak in mid-July when […]
Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both companies maintain their headquarters in […]
AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform went from an opening-day share price of $23.50 to $1.75 when AOL announced its intent to purchase Thursday. But Elgin Thompson, managing director at investment firm Digital Capital Advisors, cautioned not to […]
What leads users to install an app is important, but what happens after the install is critical. That’s one of the main reasons behind attribution company TUNE’s purchase of real-time analytics and messaging startup Artisan Mobile, announced Thursday. Terms of the deal were not disclosed. Rumors about the buyout were first circulated by VentureBeat on July […]
If mobile and video are the twin engines driving ad tech, then AOL’s rumored $300 million to $350 million acquisition of Millennial Media would put the pedal to the metal. The potential deal, first reported by AOL-owned TechCrunch on Thursday, comes just a few weeks after the official close of Verizon’s $4.4 billion purchase of […]
Undertone is consolidating around creative. The programmatic ad network acquired Buenos Aires-based rich media startup Sparkflow on Thursday as part of a move to integrate data-driven creative capabilities into Undertone’s overall tech stack, which it calls Virtuoso. The deal was on the smaller side, clocking in at “less than $20 million,” said Corey Ferengul, CEO […]
App marketing platform AppLift has made a move to strengthen its stack with the acquisition of Singapore-based mobile DSP Bidstalk. Terms of the deal, revealed Thursday, were not disclosed. AppLift’s technology centers on user acquisition and lifetime value (LTV) optimization for its roughly 500 clients, among them Match.com, King, Zynga, Glu Mobile and Indian fashion […]
