Acquisitions and earnings – Sizmek likes to multitask. On Thursday, the company announced its Q1 2015 results and its intention to buy mobile DSP StrikeAd for $11.7 million. Excluding StrikeAd, revenue from mobile formats, in other words HTML5-related revenue, was up 103% YoY in Q1 2015, while in-stream video revenue increased 10% in the same timeframe. […]
Verizon has access to deterministic data – and now it ostensibly owns the programmatic tech to put that data to work via AOL, which the telecom bought for $4.4 billion on Monday. This isn’t Verizon’s first stab at ad tech. Precision Market Insights, the company’s addressable advertising division, has been groping about, with various degrees of […]
Twitter is taking cross-device retargeting under its wing with the acquisition of digital ad platform TellApart. “Direct response advertising has been a major growth engine for our ads business over the last several quarters. … TellApart will accelerate that trajectory further,” said Kevin Weill, Twitter’s SVP of product, in a blog post Tuesday. According to […]
Partner, build or buy? WPP Group has decided on the last in the case of Medialets. The global holding company said Wednesday it will acquire the mobile ad platform as a wholly owned subsidiary. Terms of the deal were not disclosed. Clients across the breadth of WPP’s holdings will have the option to use Medialets’ tech. Medialets CEO […]
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba seems more than ready to embrace it. The Chinese ecommerce giant revealed Wednesday that it’s become a majority shareholder in AdChina, a Shanghai-based digital ad platform that combines supply- and demand-side […]
One week after completing its $2.3 billion acquisition of ad tech company Conversant on behalf of its Epsilon subsidiary, Alliance Data Systems has made some C-level org changes. Epsilon President Andy Frawley has become Epsilon’s CEO, reporting to Bryan Kennedy, the former Epsilon CEO who has been placed in charge of a joint Conversant-Epsilon unit. His title? That’s right. […]
Nexage is the cherry on top of Millennial Media’s multiscoop technology sundae. Millennial’s acquisition of Nexage, first announced in September, officially closed on Thursday evening. “Not to sound like Jerry Maguire, but the Nexage deal completes us,” said Matt Gillis, president of platforms at Millennial Media. Millennial has been actively acquiring tech since early last […]
Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal to close in October. For Audience Partners, Bering Media – with whom it has partnered over the past two years – provides an ad-targeting solution […]
Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia. Yandex only entered the RTB market in 2012 and ADFOX, a Moscow-based sell-side platform, was originally founded in 2005 but also introduced its RTB offerings in 2012. “We expect […]
Yahoo has $6 billion in its wallet thanks to Alibaba’s IPO last week. But investors showed little faith in Yahoo’s core business, sending the stock plummeting. An article in Businessweek went so far as to value Yahoo’s business at zero. That means CEO Marissa Mayer needs to go shopping. “I think she’ll do a big […]
