Nielsen is looking to score more sports marketing dollars with its acquisition of Repucom, a sports research firm founded in Australia and now based out of the US. Nielsen, which closed the deal on Tuesday, did not disclose the price tag, though German sports industry trade pub Sponsors reported it to be more than $100 […]
Impact Radius is bringing fraud detection in-house with the acquisition of Forensiq. The deal, announced Tuesday, helps create what Impact Radius CEO Per Pettersen calls “a system of record with built-in fraud detection.” Forensiq and Impact Radius are keeping the terms of the transaction secret other than to note it was a mixture of cash […]
Another day, another acquisition of a mobile company by a Chinese conglomerate. Publisher-focused mobile ad exchange Smaato will be snapped up by (this is a mouthful) Spearhead Integrated Marketing Communications Group, a Beijing-based offline marketing service provider. Spearhead will shell out $148 million on the deal, pending the usual approvals. Getting acquired by a Chinese […]
With additional reporting by Sarah Sluis. Mobile app marketing platform Fiksu was quietly acquired last Wednesday by an obscure holding company for an undisclosed sum. But it’s a fate that could have been avoided. Fiksu’s cautionary tale has multiple chapters. It’s the story of what happens when a company pegs its future to the dynamics […]
Exploding smartphone growth makes Brazil more than just a mobile market to watch – which is why German mobile performance marketing firm glispa is putting down local roots. On Tuesday, glispa announced the acquisition of Mobils, a 10-person mobile-focused digital agency based in Sao Paulo. Glispa declined to share how much it spent on the […]
Pinterest’s rumored acqui-hire of deep-linking startup URX is a go. On Tuesday, Pinterest announced that it’s bringing the San Francisco-based URX team into the fold, but not its technology. URX, which started as a deep linking provider before becoming a mobile retargeting platform, will work with its customers to sunset its advertising product. As of […]
With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would acquire TiVo for $1.1 billion in cash and stock. The combined company will be called TiVo once the deal, which is subject to regulatory and shareholder approvals, closes. “The combined capabilities of […]
With Oracle’s acquisition of Israeli cross-device vendor Crosswise on Thursday, the number of independent cross-device vendors is getting thin on the ground. Although Oracle declined to comment or disclose details around the transaction, The Times of Israel reported a deal price in the neighborhood of $50 million, citing a source with knowledge of the matter. […]
When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage any potential investor concerns that the directory and listings behemoth wouldn’t be able to make its debt payments. YP Canada was $1.7 billion in debt and teetering on the brink of bankruptcy […]
[pullquote][/pullquote]Telcos continue to be big ad tech acquirers. Norwegian mobile carrier Telenor on Monday snapped up cross-device company Tapad for $360 million. Tapad is one of the two largest cross-device vendors in the space; Drawbridge is the other. It’s a move somewhat reminiscent of the AOL/Verizon deal, but with more global scale, said Tapad CEO […]
