ACR data

While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys.

If Walmart’s pending acquisition of Vizio makes it past regulators, the retail media giant will get to reap the rewards of a profitable data and ads business that strengthens its position as an adversary to Amazon.

Do people hate ads? No, according to Vegard Johnsen, eyeo’s chief product officer. What they don’t like, he says, is not being treated with respect.

Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.

Smart TV manufacturers held NewFronts presentations where they bragged about their automatic content recognition (ACR) data, which the industry has been putting on a pedestal because it can add a level of consistency to TV measurement.

This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

Vizio reported flat revenue growth for Q4. And it’s banking on its ads business – and the viewing data behind it – to help turn things around.