With the exception of back-to-school needs, office supply retailer Staples focuses on small-business owners. Like most brick-and-mortar retailers, Staples knew mobile played a vital role in its customers’ daily lives, but it was less clear from a media standpoint how mobile impacted the ultimate sales conversion. Staples wanted to use mobile to drive upper-funnel awareness […]
Mobile app retargeting firm ActionX is the latest company with a solution to help retailers target consumers across screens. ActionX’s Crossfire technology uses a set of pixels on a retailer’s app or website to track customers logged in to the site across a mobile device and desktop PC. “[Customers] roll up their cross-screen data and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Evan Schwartz, CEO at ActionX. Brands are paying closer attention to the benefits of broadening their mobile-only campaigns to include multiple consumer devices. This shift in strategy reflects a growing […]
Driving continued mobile app engagement is a continuing challenge for businesses — and the stakes continue to rise. Mobile app downloads will reach 102 billion in 2013, up from 64 billion in 2012, according to a September report from Gartner. The research firm also said that in-app purchases will account for 48% of app store […]
