Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May, president and GM of LiveRamp within Acxiom. The result is positive overall, he said, with marketers discovering new ways to demonstrate ROI and reach consumers across channels, but as that adoption takes […]
You can’t blame Acxiom for trying, but the data management firm still has a ways to go before it achieves its goal of becoming the data management company to end all data management companies. Revenue for the first quarter of 2015 (Acxiom’s fiscal year ends in March) was $242.2 million, down roughly 6% year-over-year from $257.2 […]
Often framed as an M&A target to enterprise acquirers, marketing automation company Marketo on Tuesday released a Customer Engagement Platform – the result of the company’s own acquisitions spree. The platform, which Marketo positions as a full marketing campaign management stack, unifies several of its acquisitions including machine-learning personalization tool Insightera and social campaign management […]
EBay and Acxiom on Monday forged a partnership to bring Direct Matching services to European advertisers. “Direct Matching” connects eBay’s transactional-level data with Acxiom’s access to third-party datasets, as well as brands’ own customer and prospective databases to identify potential matches for targeting purposes. This represents Acxiom’s latest move as it attempts to expand the […]
