“Ad Agents” is a new column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. On a recent trip to New York, Infectious Media met with Adexchanger.com amongst others to chat about the exchange space. The sector is growing rapidly in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age’s Michael Learmonth looks at Google’s answer to Microsoft’s engagement mapping called “Campaign Insights.” According to Learmonth, Google compares data from the advertiser’s ad server and marries that to data from the Google Toolbar (- so that’s what it’s […]
Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but they’re going to have a hell of a time because they’re just not built […]
There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) – whatever you want to call them – are targeting audience. Give me auto-intenders – stat! The venture capital world has taken a flying leap into the space as many of the big name […]
Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sounded more like a DR agency to me. What’s the story? LM: Tatto Media is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek’s Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that try to keep big G on top. Read the article. As an added bonus, Hof includes the transcripts […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side optimization platform. In recent years, the traditional agency strategy for DR campaigns has been to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quigo And Tacoda Names Cut In the speed of a tweet, AOL Advertising announced through its Twitter account that the Quigo and Tacoda names were company names non-grata. (All that trademark work for nothing!) OK, they didn’t announce on Twitter – it all starts […]
“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Right Media at Yahoo!, AdECN at Microsoft, Pubmatic, Rubicon Project, FIM Serve, etc., as they are popping up around […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization platform. The benefits of real time exchanges to buy side participants are clear. Both […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP’s suit against Spot Runner, “a web-based TV creative ad agency”, has been thrown out by a New York court. WPP had said in the suit that its investment in the start-up had […]
Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response marketing, and although clients have been asking for these independently, they’re actually closely related. Our clients […]
Joanna L. O’Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word “transparency” seems to be everyone’s favorite word these days. Clients want it, publishers fear it, and networks – increasingly – boast that they offer it. I’d like to propose that we’re thinking about this word in the wrong way and suggest that […]
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is excited to see how they can apply their expertise to the next generation of biddable […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Everyone Wants AdSense Open Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use the Google Content network weren’t upset by the recent announcement to open Content Network […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age’s Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study by Nielsen. The online good news was cable spend […]
In today’s Wall Street Journal, Siobhan Gorman’s “How Team of Geeks Cracked Spy Trade” details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pack to provide leading edge solutions to the U.S. intelligence world. Hmm.. this sounds familiar. According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi Rebrands Exchange in India Publicis’ David Kenny continues his globetrotting and tells Kapil Ohri of “afaqs!” in India that “India Media Exchange (IMX) — the consolidated media buying arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas – will be renamed as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Displaying In Social Media Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and Facebook “accounted for 17.4 percent of the display ads in the U.S” in July according to […]
Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really brilliant client services and creative teams on some of the world’s most important brands. I learned […]
Eyal Goldwerger, CEO of TargetSpot, an Internet radio advertising network. AdExchanger.com: What momentum has TargetSpot seen in 2009 for itself as well as its clients? 2009 is going to be a year of accelerating growth at TargetSpot, driven by rising advertiser demand. This is a result of both an increase in our advertisers’ budgets, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lookery Closes Its Doors No more Lookery. CEO Scott Rafer announced from the Lookery blog that the Company is winding down operations. Rafer offers a post mortem of regrets and/or mis-steps that he believes, if avoided, could have led to a different conclusion such […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Jarvis Coffin Coming Soon To The OPA Burst Media CEO, Jarvis Coffin (AdExchanger.com Q&A), is ready to prove wrong the recent, link-baiting-extraordinaire study funded by the Online Publishers Association (OPA). Coffin says he may begin calling on his fellow OPA “dues-payers” such as 24/7 […]
“the executioner” opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. In the last few months, those of us working in the world of ad exchanges have been bombarded by articles and discussions about issues that will directly affect our careers: privacy regulation, data sources, emerging business models and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Bull Found Martin Peers of The Wall Street Journal discusses the recent benefits of the Microsoft search deal to Yahoo! and suggests that it may be in a good position to capitalize on display. Peers says that “although Yahoo is taking the risky […]
Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm‘s technology? AB: Measurable performance. Brand marketers require greater return from their campaigns and can’t rely on “soft metrics” like engagement and awareness anymore. In this economy, there’s too much pressure to demonstrate real ROI. What attracts […]
John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora‘s overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a digital multi-platform adverting solution with display, mobile and audio. The success of our display has […]
Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an established interactive advertising and marketing technology company serving more than 120 top online publishers and advertising agencies around the globe. We have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adgregate Markets Selling Domain: adexchange.com In an AdExchanger.com exclusive, Henry Wong, CEO of Adgregate Markets (AdExchanger.com Q&A) said the Company is selling the domain “adexchange.com“. Wong said, “Adgregate Markets is divesting non-core assets, which includes AdExchange.com, that are non-essential to its core ShopAds business.” […]
Read all about it. It’s official today – Publicis has acquired Razorfish for $530 million: Bloomberg, Agence France Presse, The Wall Street Journal, Publicis release (PDF en Francais), and The New York Times. According to Bloomberg, “Razorfish will continue to operate under its own name, and will remain Microsoft’s ‘agency of record’ for online advertising […]
