Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lookery Closes Its Doors No more Lookery. CEO Scott Rafer announced from the Lookery blog that the Company is winding down operations. Rafer offers a post mortem of regrets and/or mis-steps that he believes, if avoided, could have led to a different conclusion such […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Jarvis Coffin Coming Soon To The OPA Burst Media CEO, Jarvis Coffin (AdExchanger.com Q&A), is ready to prove wrong the recent, link-baiting-extraordinaire study funded by the Online Publishers Association (OPA). Coffin says he may begin calling on his fellow OPA “dues-payers” such as 24/7 […]
“the executioner” opinion expressed below is written by Sam Temes, Associate, Platform Management, Ad Exchanges, at Razorfish. In the last few months, those of us working in the world of ad exchanges have been bombarded by articles and discussions about issues that will directly affect our careers: privacy regulation, data sources, emerging business models and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Bull Found Martin Peers of The Wall Street Journal discusses the recent benefits of the Microsoft search deal to Yahoo! and suggests that it may be in a good position to capitalize on display. Peers says that “although Yahoo is taking the risky […]
Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm‘s technology? AB: Measurable performance. Brand marketers require greater return from their campaigns and can’t rely on “soft metrics” like engagement and awareness anymore. In this economy, there’s too much pressure to demonstrate real ROI. What attracts […]
John Trimble is CRO of Pandora, an internet radio service. AdExchanger.com: How important is display advertising to Pandora‘s overall revenue model? JT: We are genuinely in a unique position in the marketplace based on our ability to bring brands a digital multi-platform adverting solution with display, mobile and audio. The success of our display has […]
Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an established interactive advertising and marketing technology company serving more than 120 top online publishers and advertising agencies around the globe. We have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adgregate Markets Selling Domain: adexchange.com In an AdExchanger.com exclusive, Henry Wong, CEO of Adgregate Markets (AdExchanger.com Q&A) said the Company is selling the domain “adexchange.com“. Wong said, “Adgregate Markets is divesting non-core assets, which includes AdExchange.com, that are non-essential to its core ShopAds business.” […]
Read all about it. It’s official today – Publicis has acquired Razorfish for $530 million: Bloomberg, Agence France Presse, The Wall Street Journal, Publicis release (PDF en Francais), and The New York Times. According to Bloomberg, “Razorfish will continue to operate under its own name, and will remain Microsoft’s ‘agency of record’ for online advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $12.5 Million For MediaMath MediaMath announced today (Release here.) that it has rung the register and collected a cool $12.5 million to drive “continued expansion — with a focus on technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion.” […]
