Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially launched our commercial product late last fall and have been able to deliver fantastic results for our marketing partners. An example referenced in Adweek on 6/28/09 […]
From WSJ Digits blog, the post, “Does Size Matter When Measuring Online Audience?” explores the way in which Comscore and Nielsen count audience with Quantcast noticeably absent. Nielsen is claiming to have launched the “Largest, Most Representative Online Audience Measurement Panel in U.S.” MediaPost editor-at-large, Diane Mermigas did a Q&A back on July 1 with […]
John Donahue is Global Director of Business Intelligence Analytics for Omnicom Media Group. AdExchanger.com: From your agency perspective, what trends are you seeing in the marketplace? JD: Digital up, TV down. I think we’re in a position where the economy is causing everyone to seize up their budgets. What’s going to be interesting is not […]
According to the Specific Media website late last week, Specific announced a deal which goes around the agency and straight to the Direct. Dealership holding company, MileOne Automotive, will work with Specific to target “automotive in-market shoppers across the Specific Media premium publisher network.” Given its expertise in the automotive industry, this may be another […]
Did YOU Know? Arash Amel, Screen Digest’s research director, digital media, said that the ad-supported online TV market (including Hulu) in the U.S. was worth $448 million last year and estimated that revenues will reach $1.45 billion by 2013. ThinkEquity analysts Robert Coolbrith and Bill Morrison estimate that revenues in non-premium, non-reserved display advertising will […]
WPP is entering the auction for Razorfish along with Publicis according to PaidContent’s David Kaplan who writes, “For WPP’s part (or bid), despite doubts about its wherewithal to absorb such a large shop and meet Microsoft’s estimated $600 million asking price, the holding firm’s dealmakers may point out Publicis’ close relationship with Google.” Jon Fine […]
Paul McLenaghan is VP of Interactive Markets for TARGUSinfo. AdExchanger.com: What insights can you provide on current momentum at TARGUSinfo as it relates to your online services? PM: We are seeing a great deal of momentum around our AdAdvisor solution, which we launched out of private beta in February. AdAdvisor is a unique online targeting […]
Forrester is predicting that interactive marketing spend will hit nearly $55 billion by 2014, but advertising overall will decline. On ClickZ, Rocket Fuel CEO George John discusses actionable data in online display with a couple of his own fancy graphs and tables. In discussing the use of optimization tools, John makes this clever analogy: “It’s […]
It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. In little over a year, companies like The Rubicon Project, AdMeld, PubMatic, YieldBuild and others have solidified the position of the yield optimizer in the online display advertising ecosystem […]
Adam Goldberg is Chief Innovation Officer and co-founder of ClearSaleing. AdExchanger.com: What trends are you seeing in your ClearSaleing clients in 2009? Can you describe momentum for ClearSaleing this year? AG: Our clients are not reducing their online ad spend—in fact, it’s increasing in many cases. ClearSaleing is helping clients tie their ad buys to […]
