ad agencies

Young Bean Song, senior director of analytics at Microsoft’s Atlas Institute, thinks that “Web Advertising Needs Traditional Media Metrics” in his post on the Microsoft Advertising blog. Song writes that traditional media metrics are disowned by online marketers due to their own arrogance, ignorance and fear to adopt. “Any hope to unlock the two-thirds of […]

Good news in the world of online advertising according to the latest quarterly forecast from Publicis’ ZenithOptimedia Group. MediaPost’s Joe Mandese writes that the agency believes that global ad spending online is gaining share in 2009 will reach 10.1%, a 1.5% increase since their last estimate in April. The Wall Street Journal takes Zenith’s spin […]

Greg Sterling delivers the OPA case on display advertising to search marketers on Search Engine Land. In the process, Greg digs up 2008 data from Tacoda (now AOL’s property) regarding clickers. Sterling concludes, “The bottom line is that a CTR is not a good measure of consumer intent, engagement or value as a metric for […]

Tim Cadogan is CEO of OpenX, an online advertising technology company. AdExchanger.com: When you say (MediaPost 6/29) OpenX Market is more like a search marketplace whereas Right Media is more like a financial market, what do you mean? TC: Just to be clear, OpenX Market is an exchange for display advertising. Specifically, the Market is […]

Quantcast is going ahead with its efforts to offer a new opportunity for marketers who wish to leverage the millions of Quantcast pixels all over the Internet that can help provide insight into audience.   Dubbed the  “Media Program” (see release), here are the details from Quantcast: The Quantcast solution applies marketers’ unique customer interaction data […]

Tim Ogilvie is CEO of AdBuyer.com, an online media buying platform. AdExchanger.com: What is AdBuyer.com and how did it begin? TO: AdBuyer.com is a media buying and optimization platform for auction-based media. We provide a full suite of tools to help online marketers understand how their online advertising is performing and what they can do […]

Following up on last week’s news that Microsoft’s Admira technology would provide the backbone for Publicis/VivaKi’s entrance into the television ad exchange space (Reuters) as advertisers hunt for audience, today finds Microsoft peddling Razorfish to Publicis, supposedly one of the leading candidates to acquire the venerable Seattle-headquartered agency. The rumored acquisition price according to the […]

John Nardone is CEO of [x+1], an online buying platform and data company. AdExchanger.com: What trends is [x+1] seeing from its clients in 2009? Can you describe momentum for [x+1] this year? Revenues, deal size, vertical strengths, product interests, etc.? JN: [x+1] has been extremely fortunate in 2009 to see its client list, revenue and […]

Omnicom Media Group CEO Matt Spiegel let another crumb drop regarding what’s going on with OMG’s media buying platform strategy in an interview with MediaPost’s Laurie Sullivan. Apparently, (no surprise) behavioral targeting is in the middle of it. With the exchange model swimming in data with – potentially – real-time bidding’s help, behavioral targeting and […]

Josh Chasin is Chief Research Officer of Comscore, a marketing research company. AdExchanger.com: Of the three silos of metrics – audience measurement, campaign analysis tools and web analytics – in your opinion, which one is the toughest to grasp for the end client? JC: One the one hand, I think the most vexing thing for […]