Comic: Causal Meets Casual
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Ad attribution
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Meta Is Opening Up A Smidge More To Third-Party Attribution
Meta is working on AI-powered optimization updates to its ads system so advertisers can customize business objectives, measure incrementality and have direct integrations with third-party analytics tools.
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How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]