ad effectiveness

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job.

These are steps you can take to achieve incrementality, streamline your media strategy and drive exponential growth, writes Brian Chap of Tech Recipes.

Although Quantcast has often discouraged observers from attempting to group the analytics provider into the “ad effectiveness” category with comScore, Integral Ad Science (fka “AdSafe”), DoubleVerify and others, its acquisition this morning of MakeGood Software would appear to put the company in closer competition with those parties. In a post on Quantcast’s blog, CEO Konrad […]

Dan Beltramo is CEO of Vizu, an online advertising effectiveness research company. How did Vizu begin? And where did the name come from? Vizu began with the vision that market research could be made more widely available and useful by using the internet to make it much faster, easier, and less expensive to conduct. While […]