Valassis, a direct-mail and newspaper coupon marketer, said late last week that it has signed a deal with Yahoo! to provide SMBs an expanded digital marketing toolkit as “clients will gain access to Yahoo!’s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions.” Read the release. John Lieblang, President of Digital Media, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Own Video Ad Adventure Get ready for “Ad Selector” – a new video ad format being championed by VivaKi that puts the power of which ad to play in an online video, into the the hands of the viewer. According to Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eyeblaster Dwelling Eyeblaster has released a new study on dwell time – the time that a user is exposed to an ad on a web page. Among the findings, “High Dwell [Rate] triples brand-related search, increases traffIc by 69%.” Need more? Read the release. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc.’s McDonald On Data Digiday Daily’s Melinda Gipson covers Time Inc.’s president of Digital Kurt McDonald at the recent AudienceScience Targeting Summit. Rather than shying away from the challenges that online data presents publishers today, McDonald is choosing a pro-active approach. According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Healthy Investment Peacock Equity, the cleverly-named (who doesn’t love the Peacock?) $250 million fund founded by GE Capital and NBC Universal, has released $2.5 million dollars from its coffers into the checking account of health information company, Healthline, as part of its recent $14 […]
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Teg Grenager, Founder and VP of Product at adap.tv. Online video advertising spending continues to grow rapidly, and it’s easy to see why. It’s practically the perfect […]
OpenX announced a major expansion of its exchange strategy and infrastructure as it will partner with Orange-France Telecom Group to create the Orange Ad Market. According to a release, “The initial launch will take place in the second quarter of 2010 in the UK and France with planned launches following elsewhere in Orange’s European footprint.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fox Audience Network For Sale? Rafat Ali of PaidContent says that his publication has confirmed News Corp’s consideration of selling the Fox Audience Network (FAN). Has Rupert Murdoch tired of the audience buying (and selling) platform? Pay walls for all? Ali writes that current […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Legislation Machinations MediaWeek’s Mike Shields looks at pending financial reform legislation that could provide enhanced powers to the U.S. Federal Trade Commission (FTC) around the use of data. Also Rep Rick Boucher is set to introduce legislation in the next few weeks but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing TV Addressable TV is coming. (Hopefully, people won’t say that 10 years from now.) Google has partnered with kissin’ tech cousins Intel and Sony. The Times tells us: “Google and Intel have teamed with Sony to develop a platform called Google TV […]
