Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Grabbing TiVo Data According to Todd Spangler of Multichannel News, Google is looking to “combine second-by-second set-top data from TiVo with data from Dish Network, which will let the Web giant track the viewing habits associated with more than 5 million TV sets […]
Lexi Reese has been named the new Director of Sales for the DoubleClick Ad Exchange in the US filling the void left by Michael Rubenstein, who joined AppNexus as President in September. Reese told AdExchanger.com that her range of experience with the Google AdWords product and her most recent role of Director of the Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch-Microsoft Machinations In an effort to undermine Google’s search dominance, Microsoft is reportedly in discussions with News Corp to be the only search engine allowed to index News Corp content. That’s over the top – let’s take it a step further. What if Microsoft […]
By Kent Wakeford, co-Founder and EVP of AdSafe Media. “Transparency.” It’s a word often heard in the discussion about Ad Exchanges. Advertisers want more of it. “Can’t I just get a site list?” they ask. But while buyers are asking for “transparency,” those operating (and contributing inventory to exchange platforms) know that the very existence […]
Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com’s ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lead Gen IPO QuinStreet will be taking the Street by storm as they announced plans for a $250 initial public offering according to alarm:clock. The company is already profitable having logged $17 million in profits through the first half of the year on gross […]
This is a response to AdExchanger.com’s recent survey, “Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges.” Publicis’ VivaKi Nerve Center – Kurt Unkel, SVP Being the slacker who didn’t turn in his homework on time on this one has afforded me the opportunity to read the many excellent perspectives […]
TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com: What is meant in the release in regards to “accessing AdAdvisor data in real-time”? Is AdAdvisor […]
Jeff Crowe is Managing Partner of Norwest Venture Partners. AdExchanger.com: With investments in Brand.net and Turn, obviously Norwest Venture Partners (NVP) appears bullish on the digital media buying space. What drove NVP to invest in each of these companies? JC: Overall, we have been bullish on the digital advertising space for several years and continue […]
Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday’s announcement regarding Right Media’s new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ’s Jessica Vascellaro that “it was the right time to ‘move on in my career’ and that he looks forward to ‘taking some time off and working with […]
Read the story by Abbey Klassen in AdAge: “Yahoo Rebrands Its Right Media Exchange as Premium“. More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.
How will agencies survive if there is no agency of record? After reading a recent Advertising Age story from Kunur Patel about “the dropping” of three digital agencies of record in favor of a competition of ideas between three others, one might justifiably wonder how is the agency going to survive in this climate. Have […]
Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you’re seeing in the data marketplace? ER: There’s no question that data is hot all of a sudden. But, candidly, the use of data to drive online advertising effectiveness is still in its infancy. To give you perspective […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]
Adi Orzel is CEO of Xtend Media, an online display advertising network. AdExchanger.com: How will ad networks need to change to remain viable? AO: I think that ad networks will need to rely much more on media buying, rather than developing their publisher networks, due to the fact that more and more publisher relationships will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Stirs Haven’t heard too much about the DSP plans of Dentsu? Maybe the plans are on the way. According to Media.Asia’s Anita Davis, the Japanese agency holding company superpower is consolidating digital operations into Dentsu Digital Holdings, which is slated to launch on […]
AdExchanger.com was able to catch up with AppNexus president Michael Rubenstein after his company’s recently announced “$5-million Inside, Up Round.” What’s all this AppNexus “gateway” talk, you ask? It’s official – AppNexus is a demand-side platform. Rubenstein was unequivocal when elaborating on what was meant in the release by the term “gateway.” He said that […]
Mike Collinson is Director, Marketing & Product Strategy, Mazda Canada Inc. When will brand marketer dollars finally shift online in a way that syncs with the overall time spent online versus other mediums? – For example, when there are better attribution models perhaps? MC: This is a complex question, I’ll try to be succinct. Budget […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don’t. The NY Post’s Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning of a more aggressive digital acquisition strategy as the company looks to grow new revenue stream […]
The ad network, InterCLICK (get the ICLK quote from CNN Money), which recently moved to the NASDAQ with its publicly-traded stock, rang today’s opening bell at the NASDAQ Market Site in New York City. Michael Mathews, CEO and Michael Katz, President and Founder of interCLICK, Inc., were among the lucky ringers. The ad network model […]
CPM Advisors’ CEO Rob Leathern noted yesterday that you can’t target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google’s side. From here, I wonder if […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Advertise Therefore We Regulate Given the recent moves by the EU, it would appear that Google is taking the stance that it needs to become more involved in regulation. The Guardian notes that Google is stepping up its relationship with the UK regulatory […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, “Automotive, I still think we’ll see this gap in performance between print and online with continued decline in print, but some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Faces Facts Nick O’Neill on All Facebook says that Facebook is starting to take down certain ad networks from the social media juggernaut after posting a warning on the Facebook Developers blog (Read it.). O’Neill writes, “While we can’t be completely sure, it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The FAN Wins Again Fox Audience Network (FAN) scored another client win for its media buying platform as WPP Group signs on and the audience buying trend with agency holding companies drives forward. Two weeks ago FAN announced a deal with Omnicom that appeared […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Intent Data Featured The power of targeting data enabled by data exchanges such as BlueKai and eXelate are featured in a Wall Street Journal article by Emily Steel called, “Target-Marketing Becomes More Communal.” The article brings light to the unwashed masses on how intenders […]
“Ad Agents” is a new column written by the agency-side of the digital media community. Greg Hills is platform analyst of media trading agency, Varick Media Management. Digital media has caused huge shifts in the advertising industry, including the rise of the Digital-Driven Media Agency — media shops that have identified digital media as the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. How Much Longer For Addressable TV? Andrew Hampp of Ad Age interviews David Verklin of the cable television industry’s Canoe Project, which aims to deliver addressable media for advertisers through its cable partners. It’s looking like 2010 as some partners push ahead with their […]
Following up our post on the media optimization festivities beginning with OMMA AdNets – Whoa, they’ve moved ad:tech to New York City’s Javits Center and out of its convenient but cramped midtown hotel location – ad technology is breaking out! ad:tech New York at the Javits Convention Center, NYC, Wednesday-Friday, November 4-6 On Wednesday, November […]
