“the executioner” opinion expressed below is written by Natalie DiBerto, Lead, Account Services, Ad Exchanges, at Razorfish. New demand-side platforms now make it possible to execute buying strategies and purchase directly across wide swaths of inventory, cutting out the middle-man aggregators. Agencies have to think about how this new technology impacts and changes their media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Contacts Picks Tribal Fusion Tribal Fusion is taking their relationship with Media Contacts, “the global interactive media network of Havas Digital, the interactive division of Havas Media” to another strategic level and will be supplying the agency with nearly every service an agency […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The IDG Ad Network Spencer Ante of Businessweek looks at how traditional print publisher, IDG, has created an ad network that not only sells advertising for its own properties but other non-IDG properties, too, as well as distributes content to those properties. It’s a […]
Eric Wheeler is CEO of 33Across, a social advertising technology company. AdExchanger.com: Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway? EW: We’re working with a number of major brands and media agencies – The 33Across SocialDNA™ platform enables marketers to identify and anonymously target people with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age’s Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study by Nielsen. The online good news was cable spend […]
In today’s Wall Street Journal, Siobhan Gorman’s “How Team of Geeks Cracked Spy Trade” details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pack to provide leading edge solutions to the U.S. intelligence world. Hmm.. this sounds familiar. According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi Rebrands Exchange in India Publicis’ David Kenny continues his globetrotting and tells Kapil Ohri of “afaqs!” in India that “India Media Exchange (IMX) — the consolidated media buying arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas – will be renamed as […]
Jon Baron is Co-Founder and General Manager of TagMan. AdExchanger.com: What challenge is Tag Man solving for advertisers? How do you help publishers? JB: TagMan addresses a challenge facing all businesses involved in digital media. At all levels of the digital media business (creative through to publisher placement through to buying/selling) there is a transition […]
Dina Kaplan is co-founder of blip.tv, an online video broadcasting company. AdExchanger.com: What does the future of online video content look like in your estimation? I think we’ll see a proliferation of three types of content online. First, we’ll continue to have network shows available on the Web and also original Web content produced by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Displaying In Social Media Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and Facebook “accounted for 17.4 percent of the display ads in the U.S” in July according to […]
