PODCAST: AdExchanger Talks
#NoFilter With Eyeo’s New Chief Product Officer
Do people hate ads? No, according to Vegard Johnsen, eyeo’s chief product officer. What they don’t like, he says, is not being treated with respect.
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Eyeo, Owner Of Adblock Plus, Is Acquiring Blockthrough With A Focus On Ad Filtering
Eyeo is known for ad blocking, but it’s got its eye on ad filtering. On Tuesday, eyeo, which is the parent company of AdBlock and Adblock Plus – two of the most-downloaded standalone ad blockers – acquired Blockthrough, a company for ad block revenue recovery.
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Google Blocks A Lot Of Bad Ads; Fortnite Change Creates Opening For Marketers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s […]