Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he’s found that certain online display ads are being shown on websites – and you can’t see them nor can you see the pages on which they are displayed. Emily […]
Lin Miao is Chief Executive Officer of Tatto Media, an online advertising network. AdExchanger.com: Tell us a little bit about Tatto Media. You position Tatto as an ad network, but during a recent panel at the ad:tech Chicago conference, you sounded more like a DR agency to me. What’s the story? LM: Tatto Media is […]
Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doing online. If you start with the user and see what they’re […]
Matt Sanchez is CEO of VideoEgg, a rich media advertising network. AdExchanger.com: Can you give us a sense of current momentum at VideoEgg? Any effects from the economy? Have clients changed their buying strategies? MS: We are delighted about the traction we are getting. 2008 revenue was up 110%. This year we are up more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dogster and $40 CPMs TechCrunch looks at a new partnership announced between dog lover social network, Dogster, and viral web publishing phenomenon, I Can Haz Cheeseburger. TC’s Sara Lacy says that Dogster has been wise to build relationships directly with advertisers as opposed to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP’s suit against Spot Runner, “a web-based TV creative ad agency”, has been thrown out by a New York court. WPP had said in the suit that its investment in the start-up had […]
Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish’s ad exchange practice? Any year-over-year comparisons that you can draw? We’ve only been in market for about nine months, so it’s too early for year-over-year comparisons, but we’ve seen consistent month […]
Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around real-time bidding and Google should deliver on this. The impact […]
This is Part II of AdExchanger.com’s discussion with Neal Mohan, Google’s Vice President of Product Management, and Scott Spencer, Group Product Manager, regarding the official launch of the new DoubleClick Ad Exchange. Part I is here. (Today and tomorrow, we’ll have reaction to the launch from across the industry.) AdExchanger.com: What percentage of the inventory […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Buys Omniture Adobe is going data! With a focus on creative with their core product suite of Photoshop and Illustrator as well as the entire Macromedia line bought in 2005, Adobe signals a change in strategic direction. According to The Wall Street Journal, […]
