AudienceScience has shuttered its publisher network business to focus completely on marketing technology. The move is yet another sign of weak demand for traditional ad networks, as buyers steadily migrate budgets to exchange-traded media bought through DSPs. President Mike Peralta tells AdExchanger, “The transition has been in the works for 12 to 18 months. Across […]
Ad networks are alive and well when it comes to certain discrete, vertical markets. Jim Barkow can attest. He was CEO of shopper media/e-commerce ad network Longboard Media, up until early November when he — along with his company — were acquired by Bazaarvoice. (See the release.) Barkow, who will stay on as Bazaarvoice’s GM […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Studying Facebook Ads A new survey on Facebook ad efficicacy leaves the reader wondering – just wondering – because there are so many opinions on whether the ads work or not Ad Age’s Michael Learmonth introduces the results of the study crafted by his […]
Despite AOL’s efforts to build up its owned & operated sites, including the Huffington Post Media Group its local content offering Patch, the portal’s real growth has always come from its Advertising.com ad network. So it wasn’t too much of a surprise when AOL announced a few executive shifts that are designed to highlight the […]
Facebook is keeping the door open to an ad network. Its recently updated Data Use Policy says, “We may serve ads, including those with social context (or serve just social context), on other sites.” But “may” doesn’t equal “will.” In conversations with AdExchanger, Facebook observers place bets on if and when Facebook will launch an […]
Mike Cassidy is CEO of Undertone, an advertising technology and services company. Cassidy recently spoke to AdExchanger about his company and industry trends. Click below or scroll for more: Is Undertone An Ad Network? The Agency Client and Blurring Lines Programmatic Buying’s Effect On Building “The Stack” Momentum and Milestones AdExchanger.com: People think of Undertone […]
Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic. Read the release. In addition to the new sell-side technology – it’s getting a boatload of […]
Skip Brand is CEO of Martini Media, an online ad network targeting “affluent” audience. Martini Media recently raised $13 million to “continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats.” Read the release. He shared insights about his company and the ad industry at-large in an interview with AdExchanger.com. AdExchanger.com: What’s […]
Joe Apprendi is CEO of Collective, an online advertising technology and services company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today. Click below or scroll down for more: On Integrating The […]
Naveen Tewari is CEO and Founder of InMobi, a mobile advertising network. AdExchanger.com: InMobi purchased Sprout last year of course. How important is rich media to successful mobile campaigns today? Can an advertiser have a successful mobile campaign without rich media? NT: The importance of rich media is mostly determined by the objectives of the […]
