Ad Networks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Experian Says “Interactive” Strong Let the quarterly earnings reports begin! Data jack-of-all-trades Experian reported its fiscal 3rd quarter earnings which showed an 8% increase year-over-year. The UK-based company attributed the increase to strength in Latin America. According to Experian’s press release, in North America, […]

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt about it It was the myth of fingerprints I’ve seen them all and man They’re all the same –        Paul Simon, Graceland One […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Internet Traffic Report Akamai released its 3rd quarter 2009 (it takes them a while to get the report together) “State of the Internet Report” which looks at the Internet using the lens of their edge servers which help deliver insights like “attack traffic, […]

Waikit Lau is President and Co-founder of ScanScout, an online video advertising network. AdExchanger.com: How does ScanScout contextual video advertising solution fit with today’s audience-focused media plans? WL: ScanScout rolled out audience targeting about a year and a half ago. Today, majority of ad buys are audience targeted. We also offer contextual, geographical, time of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 – plus “7 consecutive months of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO For FriendFinder PaidContent’s Rafat Ali says that the update s-1 registration statement indicates that FriendFinder Networks has cut its original IPO plans in half and will now seek “only” $220 million. The original raise of $460 million was going to be used to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data-Driven U.S. Gov’t At the Consumer Electronics Show last week, FCC Chairman Julius Genachowski said during an interview that among his priorities is “transforming the FCC into a data-driven ’21st century agency.’” Read about it on the LA Times Tech blog. In spite […]

Feedback has been increasingly consistent within the large publisher community for the past few months. (Note: I’m not saying “premium publishers.” You can be premium and be small/targeted!) For large publishers looking to optimize display ad yield on their website, it’s no longer good enough for a yield optimization company to simply offer better CPMs […]

“Social Exchange” is a new column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. As we head into 2010, privacy and brand safety will continue to remain at the forefront of marketer and consumer concerns. With these issues in mind, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Attributing Display Dotomi announced results from the use of its attribution technology which reiterates the impact strong attribution models can have in driving display or any digital media’s future growth. From the release: “Dotomi found display increased performance by an average of 20 percent […]