Ad Networks

Yesterday’s ContextWeb/AdClub event which brought together NYC-area advertisers, publishers and traders has already yielded results in the form of a great blog post from MDC Partners/Varick Media Management‘s Darren Herman. <Ripple dissolve to yesterday’s summary on AdExchanger.com> Toward the event’s close, Herman quizzed yesterday’s IPG/Publicis/OMG/WPP panel on how they are preparing their culture and employees […]

Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially launched our commercial product late last fall and have been able to deliver fantastic results for our marketing partners. An example referenced in Adweek on 6/28/09 […]

From WSJ Digits blog, the post, “Does Size Matter When Measuring Online Audience?” explores the way in which Comscore and Nielsen count audience with Quantcast noticeably absent. Nielsen is claiming to have launched the “Largest, Most Representative Online Audience Measurement Panel in U.S.” MediaPost editor-at-large, Diane Mermigas did a Q&A back on July 1 with […]

Whoa, Nellie – full house! People are getting the message about new opportunities in display ad exchanges and platforms as an impressive crowd of nearly 400 attended today’s Times Center event in NYC entitled, “Agency Demand Platforms: Art vs. Science in a Real-Time World,” co-sponsored by ContextWeb/ADSDAQ and New York’s Ad Club. After intros by […]

Jed Nahum is Director of Business Integration for AdECN and led Microsoft’s acquisition of AdECN. AdExchanger.com: Can you provide insight on current momentum and scale at AdECN? And, how is the Federated platform performing? What’s next? JN: Our federated platform is a real-time bidded exchange that allows massively scaled ad networks, ad brokers, and publisher […]

Did YOU Know? Arash Amel, Screen Digest’s research director, digital media, said that the ad-supported online TV market (including Hulu) in the U.S. was worth $448 million last year and estimated that revenues will reach $1.45 billion by 2013. ThinkEquity analysts Robert Coolbrith and Bill Morrison estimate that revenues in non-premium, non-reserved display advertising will […]

Paul McLenaghan is VP of Interactive Markets for TARGUSinfo. AdExchanger.com: What insights can you provide on current momentum at TARGUSinfo as it relates to your online services? PM: We are seeing a great deal of momentum around our AdAdvisor solution, which we launched out of private beta in February.  AdAdvisor is a unique online targeting […]

Forrester is predicting that interactive marketing spend will hit nearly $55 billion by 2014, but advertising overall will decline. On ClickZ, Rocket Fuel CEO George John discusses actionable data in online display with a couple of his own fancy graphs and tables. In discussing the use of optimization tools, John makes this clever analogy: “It’s […]

It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. In little over a year, companies like The Rubicon Project, AdMeld, PubMatic, YieldBuild and others have solidified the position of the yield optimizer in the online display advertising ecosystem […]

Young Bean Song, senior director of analytics at Microsoft’s Atlas Institute, thinks that “Web Advertising Needs Traditional Media Metrics” in his post on the Microsoft Advertising blog. Song writes that traditional media metrics are disowned by online marketers due to their own arrogance, ignorance and fear to adopt. “Any hope to unlock the two-thirds of […]