Elizabeth Blair is CEO of Brand.net. AdExchanger.com: Can you give us a sense of business momentum currently at Brand.net? Any surprises? EB: We’ve been trafficking campaigns for 12 months. Our target market is the Ad Age 100 and to date we’re right on target, with the majority of our revenue coming from that group. On […]
it’s time for more ad exchange-related news! Frank Lee posted a good summary from a recent search roundtable discussion at MediaPost’s Search Insider Summit. Panelists included Craig Danuloff, ClickEquations’ President, and Matt Greitzer, VP, Search Marketing, Razorfish. “Display: consensus is that search and display are handled by different teams/agencies because with display who you know […]
Omar Tawakol is CEO of BlueKai, an online advertising data exchange. AdExchanger.com: Can you provide insight on recent momentum at BlueKai? Any observations due to the recent economic slump? OT: We are seeing some very positive growth trends at BlueKai. The numbers of data buyers and the average spend per buyer in the system is […]
Jeff Hirsch is President and CEO of AudienceScience. AdExchanger.com: Do you agree that audience has become more important than placement? If so, what have been the key drivers? JH: I absolutely agree that the reaching right audience is the most important component of any advertising. Contextual placements are often a proxy for reaching a specific […]
We have exchanges. We have trading. We have media. And, we have data. What are we missing? How about “Real-Time Bidding,” or RTB, for short? With RTB, exchange participants have a new feature coming for the buy side which should make agency business intelligence mucky-mucks and advertisers delirious after watching the development of yield management […]
ContextWeb announced that it will allow real-time bidding on its inventory through an API. It’s unclear from the press release if the API is currently “live” to clients. Nevertheless, this could be an exciting opportunity for advertisers who will be able to optimize on the “demand” end. “With ADSDAQ’s Real Time API, the ADSDAQ Exchange […]
David Moore is the Chairman & Founder of 24/7 Real Media, a WPP company. AdExchanger.com: Doesn’t it follow that there is channel conflict between ad networks and large publisher sites with sales teams? What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? DM: […]
Jason Krebs is President of ShortTail Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JK: The reality is they are being cannibalized by most networks. The networks make the publishers feel like they are not being cannibalized by sending them […]
Henry Wong is Chief Executive Officer of Adgregate Markets, a transactional performance ad network. AdExchanger.com: Given you and your team’s experience (AdECN), how important is your familiarity with ad exchanges in the success of Adgregate Markets? HW: Given the experience of the management team with AdECN, we understand the value that ad exchanges can bring […]
Michael Katz is President and Founder of InterClick. AdExchanger.com: Is it more difficult being a public company than private in the advertising industry? Does this give an advantage to your competitors? Good question, I get asked this a lot. There have been many advantages and disadvantages to being public. I think being public has provided […]
