Rubicon Project Sheds Light on Ad Networks and Exchanges
On Tuesday, ThinkPanmure analysts Bill Morrison and Robert Coolbrith hosted an investor call with Frank Addante, CEO, The Rubicon Project. The Rubicon Project goal is to optimize ad network and ad exchange relationships for web publishers and increase their effective CPM for remnant display advertising – or “make mad cash” as Rubicon likes to say. […]
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