Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Digital Election The 2020 campaign is happening online. Trump has recreated the appeal of his rallies on the “Trump 2020” app, which highlights programming from right-leaning news organizations. His team also hosts nightly webcasts on Facebook and Twitter. Trump’s outlandishness and media dominance […]
It was a chilly Q1 for ad tech deal-making, and you can expect more of the same in the second quarter. But you can’t blame it all on COVID-19 – at least not entirely. The ongoing health crisis is only accelerating trends that were already rolling, said Terry Kawaja, CEO and founder of investment bank LUMA […]
The economic volatility caused by the coronavirus pandemic will stress ad tech and accelerate consolidation. Companies that aren’t financially sound won’t be able to handle decreased cash flow caused by a contraction in advertising spend. They’ll also be affected by delayed payments from upstream companies. “There’s going to be a culling. This will expose ad […]
