ARCHIVE FOR:

Adam Markey

Digital TV and Video

Prog IO Las Vegas: Measuring CTV Requires A New Mentality

BY Allison Schiff// May 18th, 2023

As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks.
Tagged in:
- Adam Markey
- connected TV
- CTV
- DirecTV
- featured
- GRPs
- Matt Van Houten
- Roku
- TV measurement
- upfronts
ad fraud

Roku Revamps Its Anti-Fraud Watermark To Include App Spoofing

BY Alyssa Boyle// April 20th, 2023

Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control.
Tagged in: