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Adam Schenkel

  • Publishers

    Publishers Cry Foul As SSPs Claw Back Revenue Lost To MediaMath’s Bankruptcy

    BY //

    SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP

  • OPINION: The Sell Sider

    It’s Time For Publishers To Be More Transparent About Ad Refreshing 

    BY AdExchanger Guest Columnist//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears […]

  • OPINION: The Sell Sider

    Sellers.json Is Great, But It Could Be Better

    BY AdExchanger//

    “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. […]