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Adam Schenkel

Publishers

Publishers Cry Foul As SSPs Claw Back Revenue Lost To MediaMath’s Bankruptcy

BY Anthony Vargas// July 26th, 2023

SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP
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- Adam Schenkel
- Colossus SSP
- featured
- Google Ad Manager
- Gumgum
- index exchange
- Magnite
- mediamath
- microsoft
- openx
- pubmatic
- sonobi
- TripleLift
- Wunderkind
- Xandr
OPINION: The Sell Sider

It’s Time For Publishers To Be More Transparent About Ad Refreshing

BY AdExchanger Guest Columnist// October 20th, 2021

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears […]
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OPINION: The Sell Sider

Sellers.json Is Great, But It Could Be Better

BY AdExchanger// February 19th, 2020

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. […]
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